What are the main functions of the WooCommerce plugin and how do they help businesses?

Nowadays, all businesses strive to reach new levels. To achieve this, they actively use tools for optimization, digitalization, and digitization. The point is that the Internet is a global network with countless opportunities and prospects. Therefore, not taking advantage of it would be, to say the least, unwise.

Most companies build their websites on the WordPress platform. It is considered one of the most reliable, up-to-date, modern, and, of course, secure systems. Today, the protection of personal data, website security, and related matters are more important than ever. Given this, business owners are happy to use the WooCommerce plugin, which offers a rich set of features. There are so many options available that creating a blog, an online store, or any other commercial website becomes very easy. And if you use WooCommerce SEO Service, you can be 100% sure that your business will start to thrive.

Why you should take advantage of this relevant tool

There are over 400 WooCommerce web extensions. Moreover, the basic version is completely free, so at the initial stage of promotion, businesses don’t even need to invest in this tool. However, over time, when it becomes necessary to implement organic SEO, a budget will still need to be allocated for promotion. This is because the plugin allows developers to offer additional features that are paid. As a result, thanks to its wide range of features and custom settings, this tool is considered universal. Another reason to use this web technology is its rich functionality. Namely:

1. Availability of design themes. Essentially, every brand or company can choose the theme that suits them best. All templates are fully adapted to the engine, making them compatible with all extensions. The variety of social themes created for online stores offers the opportunity to make your website stand out from the competition.
2. A wide range of design solutions. Thanks to a catalog of various premium templates, you can choose the most relevant option. Of course, the platform also offers free templates. However, to achieve the desired effect during promotion, it’s better and more effective to invest in a great design.
3. Web extensions. These are tools that include a dedicated catalog of extensions accessible from the admin panel. All of them are specialized and aimed specifically at improving the interaction between internet users and the functionality of a commercial online store.
4. Modules. These allow for the implementation of many different features, such as online booking, which is sometimes essential for users — setting up various subscription options for services with monthly or annual payments, automatically uploading product listings to popular, well-known, and in-demand marketplaces, and more.

On one hand, at the early stages of a business website’s development, the owner can make do with some “classic” standardized plugins available through the basic version. But over time, when promoting a business project in the online space, everyone will eventually need to pay close attention to the availability of paid web extensions. These allow you to access a wide range of features that can improve online sales performance, attract new target audiences, and build an entirely new, cohesive client base.

What are the most relevant plugins today?

The WordPress engine is what modern businesses use. Brand and company owners know for sure that without website promotion, they cannot become leaders in today’s market. Therefore, simply using the engine is not enough. The main thing is to implement plugins into the business project that will help it thrive in the online environment and become more in demand in the marketplace. At the same time, each plugin has its unique features. So, here’s what modern businesses should know and use:

1. Shipping. This is a relevant solution that doesn’t require any payment. It helps save valuable work time and, when necessary, print shipping documents.
2. Tax. Successfully functions in over 30 countries worldwide. With this tool, there’s no need to manually calculate taxes for each online order, as all the necessary information is provided automatically.
3. Bookings. This tool is essential for setting up services like reservations, orders, events, product purchases, and more directly on a website.
4. Google Analytics. No promotional campaign can be imagined without data analysis. This service allows you to track how effective your brand or company’s marketing strategy is.

All web technologies, tools, and plugins should be integrated into a WordPress strategy.