The Business Advantage of Using Direct Mail for Customer Engagement

Since there are so many options in the world when it comes to different marketing strategies, it has become pretty difficult to determine what’s capable of attracting the attention of customers the most.

There’s one thing that’s certain and that’s the fact that every person out there would always choose quality over anything else. And yes, with all kinds of digital marketing campaigns, you can quickly grab someone’s attention, but is it going to be in the long run?

It’s highly unlikely! On the flip side, with direct mail strategies, things are way more personal which stimulates people’s engagement. Even though direct mail isn’t new, it surely isn’t outdated and is an amazing way to cultivate your relationship with your target audience.

If this topic generally piques your interest, and you would like to explore it a little bit more, then stay tuned, because that’s about to be done with this informative guide!

What Makes Customer Engagement So Essential?

In today’s business world, if you want to stay competitive and have the upper hand, then you must never neglect your consumers and your relationship with them, meaning that you need to constantly put all your efforts into your communication and interaction with them.

There are a variety of different ways you can nurture that relationship and what you’ll ultimately utilize depends on various factors, however, one thing remains the same and that is that it’s constant work. If the customer engagement is on an admirable level, it’s going to:

• Boost your sales
• Result in high rates of customer retention
• Positively influence brand trust and loyalty
• Lead to customer satisfaction
• Improve the visibility of your brand
• Boost customer feedback and insight

What you need to remember is that when you’re engaging with consumers, you are not only altering one aspect of your company, but various others, however, if you want to make this happen, then you need to craft strategies that will keep them engaged.

A Perfect Time To Switch To Direct Mail Marketing

If you’ve been employing different digital marketing strategies for a certain amount of them and you weren’t successful in this endeavor, then it’s time to introduce direct mail marketing. Before you further embark on this journey, you need to ask yourself a few things:

• Who is your target audience?
• What do you want your message to encompass?
• Do you have an end goal, and if you do, what is it? Is it boosting sales? Driving more traffic, or something else?
• How much money do I want to spend on this venture?
• What direct mail service is most suitable for me?

Once you get the answers to all these questions, things are going to be a lot simpler for you. The next step then is to resort to an effective direct mail marketing tool, like postcards, custom every door direct mail, or any other, that’s going to help you obtain new consumers. This should be perceived as the beginning of your journey with direct mail marketing that’s going to result in business and customer expansion.

Does Direct Mail Marketing Really Boost Customer Engagement?

A lot of business owners, particularly the ones who have recently established their companies are quite skeptical about it, which is entirely understandable, however, if you want to be successful with it, then you first need to believe that it is, in fact, effective and that it’s going to help you boost customer engagement.

If you weren’t convinced so far, then maybe these pieces of information below (that are facts not assumptions) will show you how pivotal it really is:

• More than eighty percent of millennials think that print materials are a lot more trustworthy than their digital counterparts
• Over ninety-five percent of recipients actually engage with the direct mail they receive
• Direct mail open rates can reach roughly ninety percent. In contrast, emails reach approximately thirty percent, which is radically less.
• Direct mail has an ROI of somewhere between eighty percent and one hundred and fifteen.

Additionally, a vast majority of marketers that their direct mail campaigns have the highest response rates, ROI, and conversions. You must admit all of this does sound pretty unbelievable, right?

How To Boost Customer Engagement With Direct Mail?

Possibly the most important thing that you can do is to ensure that the message you are sending is personalized because that’s something that people generally love and appreciate. Since consumers do not receive large amounts of direct mail as they used to, it means that you should use this to your advantage and convey a message that’s going to resonate with them.

There are lots of things that you can do to accomplish this. For starters, you should turn to your database and use it to wish people happy birthday. In these situations, to take things to the next level, it would be smart to treat them to special discounts, offers, loyalty programs, or anything else that’s going to completely blow them away.

Besides this, you should consider having a call-to-action that’s actually measurable. Does it instantly mean that it is mandatory to offer a phenomenal discount or sale? Not necessarily! What you need to do is do something that’s out-of-the-ordinary (in a positive way, of course) that’s going to paint you in a positive light, and, encourage consumers to engage with your brand even more!

For example, you can create an interesting survey or a contest that will ultimately reward them with something phenomenal, or you can have a QR too! These are just some alternatives that are worth considering.

You may opt for something that’s completely different, and that’s okay, but your main goal should be to send a message that’s crystal clear and that will perfectly show your consumers what they are supposed to do. If the clarity isn’t present, then you cannot expect your direct mail marketing campaign to be successful.

Making customer retention has become a bit challenging for some companies, yet they are aware of how essential it is for long-term success. Therefore, if you want to properly work on this, then it’s time to embrace direct mail.