What Are the Essential Steps to Implement Local SEO Strategies for Wellness Spas?
It takes more than just providing great services to run a wellness spa. In order to get more clients, you have to make sure people can find you online. That’s where local SEO comes in. Local SEO is a process that helps your spa to appear in the search engine results when people in your surrounding area are looking for wellness services. So, with the right steps, you can build a strong online presence and get more foot traffic.
Local SEO is especially important for wellness spas, as customers tend to prefer businesses that are near them. With the right local SEO tips for wellness spa business, you can stand out in your area. So, let’s discuss the essential steps to make this happen.
Claim and Optimize Your Google Business Profile
Your Google Business Profile (GBP) is the key to local SEO. First step is to claim your profile. After claiming, make sure that all the information is correct and up to date. Enter your spa’s name, address, phone number, and website. Just make sure to choose the right category for your business, such as “Wellness Spa” or “Day Spa.”
High quality images of your spa build trust. Include pictures of your reception area, treatment rooms and any other features such as a sauna or steam room. Also ask your satisfied customers to post their feedback. More reviews mean a higher ranking and more customers.
Use Local Keywords in Your Content
Some examples of local keywords are the phrases that include your location. For instance, “wellness spa in Los Angeles” is a local keyword. These keywords should be included naturally on your website, both on your homepage, your service pages and your blog posts.
This is why it is recommended that each page of your website should focus on a specific keyword. Do not overdo it with the number of keywords in one page, which can actually harm your rankings. What you should aim at is creating useful and easy to read content that will help your customers with their problems.
Ensure Your Website Is Mobile-Friendly
Many people look for local businesses on their phones. If your website isn’t mobile friendly then you may well be losing potential clients. A mobile friendly website is one which loads quickly and has a layout that changes for smaller screens.
You should test your website on different devices to make sure that everything looks and works as it should. To check, make sure that all the buttons, links and forms are easily interactable. Google prefers mobile friendly websites in local search rankings so you need to do this step.
Add Location Pages to Your Website
If your spa has multiple locations then create a separate page for each one. Each location page should have the spa’s address, phone number operating hours and services offered.
You can also embed a Google Map on each page, that’s easy for your clients to find you and improve your local SEO. Adding customer testimonials specific to each location will also help to build credibility.
Conclusion
Although it may take time to see the results, the rewards of implementing local SEO strategies for your wellness spa are well worth it. First and foremost, make sure your Google Business Profile is optimized, then work on creating quality content and engaging with your local audience. By staying consistent your spa will attract more clients and build your reputation. To shine online your spa and be the go to spot for wellness in your area, follow these steps.