How to Repurpose Content for Pinterest Marketing
Pinterest is more than just a platform for beautiful images and DIY projects. It’s a powerful marketing tool that can significantly increase your content’s reach.
Repurposing content for Pinterest marketing involves transforming your existing content into visually appealing, shareable, and engaging pins that drive traffic to your website.
In this guide, we will discuss 11 strategies to effectively repurpose content for Pinterest marketing, including detailed explanations in both paragraph and table formats for clarity and easy understanding.
Transform Blog Posts into Infographics
Infographics are highly shareable on Pinterest because they provide valuable information in a visually appealing format. Start by identifying key points from your blog post, then organize them into a compelling infographic. Use tools like Canva, Piktochart, or Visme to design attractive and branded infographics. Ensure the infographic includes your website link or logo for branding.
Create Quote Graphics from Key Insights
Quotes are simple yet effective content pieces for Pinterest. Extract powerful quotes, statistics, or tips from your existing content and turn them into eye-catching quote graphics. Keep the design consistent with your brand colors and fonts.
| Content Type | Key Insights | Design Tips |
|---|---|---|
| Blog Post | Quotes and statistics | Use bold fonts and contrasting colors for emphasis. |
| Podcast | Memorable quotes | Include a call-to-action directing to the full episode. |
| Webinar | Key takeaways | Use icons or symbols to make visuals engaging. |
Convert Long-Form Content into Carousel Pins
Pinterest carousel pins allow you to share multiple images within one pin, perfect for breaking down lengthy content. For example, take a comprehensive blog post and split it into several slides, each highlighting a main point. This format keeps viewers engaged and encourages them to swipe through all the content.
Turn Case Studies into Pinterest Stories
Pinterest Stories are engaging, vertical content pieces that capture attention. Convert your case studies into visual stories by summarizing key findings, results, and quotes. Use visually compelling graphics, short text, and captivating images to tell the story effectively.
Transform Product Guides into Pinterest Shopping Pins
If your content includes product guides or reviews, consider creating Pinterest shopping pins. Highlight the product images, prices, and essential features. Add a clickable link to the product page to drive traffic directly to your website or online store.
Break Down E-books or Whitepapers into Educational Pins
E-books and whitepapers are packed with valuable insights. Extract the most compelling data and turn them into educational pins. These pins can be formatted as bullet points, charts, or even a simple numbered list to make the information easy to digest.
| Content Type | Data Format | Pin Style |
|---|---|---|
| E-book | Key points and data | Bullet list with icons |
| Whitepaper | Charts and graphs | Infographic with minimal text |
| Report | Statistics and facts | Bold, number-focused design |
Convert Blog Series into Pinterest Boards
If you have a blog series, compile all related content into a single Pinterest board. Create individual pins for each article in the series and link them back to the original blog post. This not only organizes your content but also enhances your chances of getting more pin impressions.
Transform Podcast Episodes into Visual Pins
Podcasts may not be inherently visual, but they can be repurposed into Pinterest content effectively. Extract key takeaways, quotes, or main points from each episode and design them as visually appealing pins. Add a link to the full episode and include a brief description to capture interest.
Repackage Tutorials into Pinterest Guides
Tutorials and how-to content are perfect for Pinterest guides. Break down each step and illustrate it with simple graphics or photos. You can also create a multi-slide pin that walks users through each step, making it easy for them to follow along.
Compile Listicles into Pin Collages
If your content includes listicles, consider creating pin collages. Select high-quality images for each list item and arrange them in a visually appealing layout. Ensure that each image includes a brief caption or call-to-action that directs viewers to the full content.
| Content Type | Listicle Theme | Design Format |
|---|---|---|
| Travel Blog | Top 10 Destinations | Collage with destination images |
| Recipe Post | 5 Quick Breakfast Ideas | Multi-image pin with recipe snippets |
| Fashion Blog | 7 Must-Have Accessories | Product-focused layout |
Conclusion
Repurposing content for Pinterest marketing is a smart way to maximize the value of your existing content while reaching a broader audience. By transforming blog posts, podcasts, e-books, and more into visually compelling pins, you can increase engagement, drive traffic, and strengthen your brand presence on Pinterest. Start by identifying high-performing content and implementing the strategies outlined above to create shareable, informative, and visually appealing pins that align with your marketing goals.
FAQs
What is content repurposing for Pinterest marketing?
Content repurposing for Pinterest marketing involves taking existing content (like blog posts, videos, or social media posts) and transforming it into Pinterest-friendly formats, such as pins, infographics, or story pins, to maximize reach and engagement.
Why is repurposing content on Pinterest effective?
Pinterest is a visual search engine where evergreen content thrives. Repurposing allows you to leverage existing material to create visually appealing pins that drive traffic, saving time and resources while increasing visibility.
What types of content work best on Pinterest?
Visually rich content like infographics, step-by-step guides, DIY tutorials, and motivational quotes perform exceptionally well on Pinterest. Adapting your existing content to these formats can enhance engagement.
How can I turn a blog post into a Pinterest pin?
Summarize key points into a list or visual guide, design an eye-catching graphic using tools like Canva, and include relevant keywords in the pin description for better search visibility.
How often should I repurpose content for Pinterest?
There’s no strict rule, but consistently updating and repurposing content (like once a month or whenever you have new blog posts) helps keep your Pinterest profile active and relevant.
