AI tools are becoming popular due to the way they simplify tasks and help with brainstorming and more. In some companies, AI is even used for data analysis and as a core part of their operations. But in the case of design and creative thinking, the features of AI have left many to wonder whether it will do a good job. Some say it’s good for brainstorming and generating scratch ideas while others completely depend on the tool. 

Some AI tools like DALL-E have been known to create impactful logos for various businesses, but simply putting a set of keywords to create designs isn’t going to cut it. In this blog, we are going to look into whether AI image generators can design impactful business logos and guide us on how to control them.

Don’t Overlook The Importance Of Inspiration

When it comes to creating business logos, taking into consideration the successful examples in the local market is always a good idea, since they passed the test already, so to speak. Getting inspiration from some of the most iconic Australian logos can be only beneficial to understanding the concept of professional design and significant elements of marketing. 

On the other hand, there are stunning logos that although do not belong to the Australian market in particular, they present the unique wildlife of the country, and one example is Lacoste. The brand uses the imagery of the crocodile to represent their brand identity and wildlife. When you look at these examples, you can see how inspiration from wildlife can be used to create long-lasting business logos. 

Similarly, you need to make sure you add these inspirations and prompt AI to create logos in such a manner. For example, if you are thinking about creating a logo that relates to nature, you need to be specific about what element of nature you are looking for and feed AI the exact keywords to set a base for the final design. 

Simplicity And Symbolism

The main purpose of having a logo is to convey the brand’s whole message and identity at a glance – so simplicity is important. Think of Nike’s clean swoosh or Apple’s minimalistic, bitten apple; each of these tells a story without uttering a single word. This is a major difficulty when it comes to AI image generators, where they often overload elements to make it complicated. So if you are going for an AI logo, make sure to prompt correctly in not mixing styles or adding too many elements. 

For example, if you are running a tech company and are looking for a logo, you might use the words “futuristic”, “streamlined”, or “geometric” for the AI generator. The AI might take note of these keywords and present a logo that’s minimalistic while also conveying the message. Even though it might not be refined, you can manually edit these designs to finalize one that’s based on your standards. 

Selecting Hues That Resonate With Your Audience

The color you choose impacts the mood and tone of your logo and how the audiences perceive you. In color theory, blue often signals trust and professionalism, while orange shows energy and excitement. This is why you often see a blue hue for tech companies like IBM and Intel and an orange hue for retail companies like Walmart.

The good thing about AI tools in this case how flexible you can be with adding specific colors just by typing some keywords. For example, if your brand needs a more exciting feel, you input a color code based on orange or type some keyword like “vibrant orange” and the AI will immediately proceed with the logo generation based on your request. 

Avoiding AI Hallucinations and Inaccuracies

Even though the above sections describe the good things about using AI image generators, one big flaw with these tools is how inaccurate or “hallucinations” they produce within the images. Sometimes, the technology produces oddly shaped objects or patterns within your logo that might go unnoticed at first glance. This is especially problematic with logos since they must be perfect to the spot in terms of the lines, curves, and measurements, and sometimes, AI can mess with that. 

To avoid this, you must always inspect what the AI has produced for you. Look at all the measurements and the golden ratio – whether the logo is symmetrical, all the details are there, and so on. If you are using realistic objects like humans or animals in your logo, make sure the body parts and details are there in the logo. 

To Wrap It Up

AI tools bring a myriad of opportunities to different industries from advanced data gathering to graphic design, and whichever industry you belong to, harnessing the power of the new technologies can only be beneficial. Currently, AI provides limitless opportunities for logo design and other creative works, and it all depends on how you direct the tool to give a product that is according to your standards. 

Something to remember: Even though the process of logo design can be streamlined, it cannot be entirely left out of human intervention since AI can still produce errors or alignment issues.